Toronto, ON, February 20, 2006 - Exhibition Place and Direct Energy, North America's largest competitive energy and related services provider, today announced that they have signed a multi-year sponsorship agreement. The one million square foot facility formerly known as The National Trade Centre will be re-named Direct Energy Centre - an exhibition and convention centre.
The ten-year agreement includes title sponsorship of the centre, creation of a new logo, exterior signage and a public education space featuring an interactive energy education exhibit. Details of the arrangement and Direct Energy Centre's re-branding launch will be made public in spring 2006 during a special event.
The naming rights fees will be used to invest in energy conservation at Exhibition Place. Direct Energy will also work with Exhibition Place to develop a unique solution to help it achieve its goals of energy efficiency and self-sufficiency and environmental excellence. Ultimately the facility will be a showcase that demonstrates commitment to conservation.
"We are pleased to announce that our facility will be referred to as Direct Energy Centre as of summer 2006," said Exhibition Place Chair and Deputy Mayor Joe Pantalone. "This relationship with Direct Energy will prove to be another major step toward energy self-sufficiency for Exhibition Place. With the support of Direct Energy, the Direct Energy Centre will be a showplace of cutting-edge conservation practices as well as North America's best exhibition and convention destination."
About the National Trade Centre and Exhibition Place The National Trade Centre is an award winning exhibition and convention centre which plays host to over 180 exhibitions, meetings, conventions and special events each year; featuring prominent shows such as the Toronto International Boat Show, The National Home Show and Canadian National Exhibition. The facility is owned by the City of Toronto, governed by The Board of Governors of Exhibition Place and professionally managed by O&Y/SMG Canada. Owned by the City of Toronto, the 192-acre Exhibition Place is Canada's largest urban park and attracts more than 5.2 million visitors annually. Exhibition Place hosts in excess of 300 trade and consumer shows plus special events every year. www.ntc.on.ca
About Direct Energy Direct Energy is North America's largest energy solutions provider, with over five million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing energy costs through a portfolio of innovative products and services. www.directenergy.com.
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