Toronto, Canada - January 25, 2005 - Toronto's
National Trade Centre today announced it's participation at the BIT
show in Milan, February 12th to 15th, 2005. BIT is the largest exhibition
in the world for the Italian tourist product and a thorough show of
the best the international travel market has to offer. Through a unique
partnership between Fiera Milano and the National Trade Centre owned
by the City of Toronto, the City of Toronto will showcase Toronto
as a top tourist destination and the National Trade Centre as the
premier Canadian meeting location for association and meeting planners.
In exchange, Fiera Milano will promote its new exhibition centre and
the city of Milan to the Canadian marketplace with a display at the
award winning National Trade Centre during the 127th Canadian National
Exhibition.
During the Mayor's mission to Milan in November, 2004, Deputy Mayor,
Joe Pantalone and General Manager of the National Trade Centre, Arlene
Campbell met with senior officials of Fiera Milano to agree upon the
exchange. The Italian Chamber of Commerce of Toronto was instrumental
in facilitating the exchange. Deputy Mayor Joe Pantalone stated, "This
partnership strengthens our already strong ties with Milan and allows
each partner a unique opportunity to reach new markets."
The National Trade Centre is Canada's newest and largest exhibition
and meeting facility, with over 1 million square feet of space, divisible
into 10 exhibit halls. The profitable year-round tradeshow facility
has hosted over 200 tradeshows, consumer shows and special events
annually since opening in 1997.
The National Trade Centre at Exhibition Place is owned by the City
of Toronto and professionally managed and operated by O&Y/SMG Canada.
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