The National
Trade Centre & Exhibition Place construct gigantic new billboard.
The National Trade Centre and Exhibition Place have unveiled its
latest amenity - an Omnimax Billboard measuring fifty (50) feet
tall by six and a half (6.5) feet wide. This state-of-the-art electronic
pixelboard and tri-vision billboard offers tradeshow clients an
opportunity to increase exposure of their shows to a large audience.
John Sellers, General Manager of The National Trade Centre believes
this advertising tool is a positive initiative for both owners and
clients. “As private managers for public facilities we know
that marquees and billboards offer value for our owner through the
creation of new revenue streams and value to tradeshow clients to
by increasing awareness of their show through advertising,”
Sellers said.
As a service to its clients, The National Trade Centre and Exhibition
Place will post listings for all trade and consumer shows including
name of event, location, date, time and website address. The 10
second listing will appear prior to the first show day and continue
throughout the duration of the show for a total of 480 postings
per day. Additional advertising time is available at a weekly flat
rate.
The billboard is prominently located on the south side of the Gardiner
Expressway, along one of Toronto’s busiest major route highways.
The location offers prime visibility from the east and west and
based on CMB (Canadian Measurement Bureau) statistics provides over
120,000 views per day.
The National Trade Centre is owned by The City of Toronto and managed
by O&Y/SMG Canada, a partnership between O&Y Properties
Inc. of Toronto and SMG of Philadelphia offering facility management
services to convention and trade centres across Canada. O&Y
Properties Inc. is a publicly held owner (4.1 million square feet)
and manager (25 million square feet) of commercial space across
Canada. SMG is the leader in the United States in the management
of public facilities operating a total of 64 convention and trade
centres, arenas, stadiums and theatres. |
